Released on = January 26, 2007, 1:44 pm

Press Release Author = http://www.fillintheblankie.com

Industry = Apparel & Fashion

Press Release Summary = This little company from Dallas is seeing a long awaited
dream come true. Not only are they making new moms smile around the country, but now
the press too.

Press Release Body = Fill In The Blankie, a fun and quirky online retailer, has
found their niche in creating ultra personalized baby blankets. But, it's not just
their customers who are turning to this company as the new experts in the art of
thoughtful gift-giving. Just last month, Judy Sutton Taylor, editor of Time Out
Chicago Magazine, was interviewed on Chicago's ABC affiliate station WLS-TV/ Channel
7 and led her piece by introducing Fill In The Blankie by naming them as one of her
top picks for great new kids gifts.

Yet, what validates the press they've received is the continued increase of positive
emails, notes and photographs sent from customers. They're all sharing their own
tales of how their gift was the gift that everyone was talking about. One customer
wrote, "The baptism is over and by far this was the #1 gift. The mother-to-be was in
tears when she read it. Again, I thank you so much for your friendly service and
extremely speedy delivery! This will be my #1 gift for future baby arrivals. Thank
you for creating such a wonderful keepsake."

And, even more good news came in the press. Fill In The Blankie was named one of the
'Top 10 Best Baby Gifts of 2006' by the industry leading national online
publication, Tot\'s Trends Weekly. This award is decided by collecting all of the
submissions received throughout the year and allowing editors to select their
overall favorites. From there, it is narrowed down again by the number of clicks
each product received from Tot Trends Weekly readers. "The \'Pig In A Blankie' by
Fill In The Blankie ended up being one of our absolute favorites...and several of
our staff members have since purchased several blankets from them. I can honestly
say it is one of my favorites," says Kate, an editor with Tot Trends Weekly.

What makes Fill In The Blankie unique are the complete customization options,
combined with the simplicity of the ordering process, and the ability to create a
custom baby blanket so easily. While most other high-end retailers allow no more
than 20 characters with a simple monogram or birth date, Fill In The Blankie offers
up to 200 characters around the satin edges so the customer can tell a whole story
instead of just a name and date.

Web Site = http://www.fillintheblankie.com

Contact Details = Erin Hughes
325 N Saint Paul St
Dallas, TX 75201

emailme (at) sonyabebeblankee (dot) com

www.fillintheblankie.com

866-728-0785